A free email every Monday
Growth tactics from founder interviews.
Each week GTM Sauce pulls the most specific go-to-market tactics out of the week's founder podcasts: what they did, what happened, and the part of the conversation where they explain it.
543 tactics from 50 episodes so far. Unsubscribe anytime.
The library
543 tactics · 50 episodesFleet · B2B · laptop rental for companies
Sell each 36-month laptop rental contract to a bank for cash on day one
WorkedFunded ~50,000 devices with no VC; bank keeps ~10%, carries customer credit riskGlamUP · B2C · face-scan makeup app
Swap text makeup tips for a face scan showing your before and after
WorkedStarted going viral on TikTok; founder gives no numbersAvenue · B2B · booking widget for trades
Demo the website widget on iPads instead of phones and leave printed brochures
WorkedCleared up confusion that it was an app; early traction followed quicklyA subscription app · B2C · host's own app
Run Apple Ads in every country except the US to find where buyers are
WorkedFound the Netherlands: same keyword popularity as the US, difficulty 17 vs ~60
From the latest episodes
The most detailed tactic from each of the six newest interviews.
Fleet · B2B · laptop rental for companies
“the fact that it's a 36 months contract allow us to resell the contract to a bank, you know? And the bank will pay us up front for the total value of the contract.”
GlamUP · B2C · face-scan makeup app
“I remember the the first feature was probably, you scan your face and we give you certain like tutorials or it's very text-based. And we realized that doesn't really work on social media”
Avenue · B2B · booking widget for trades
“Initially, we showed it on an iPhone and they'd go, "Oh, what is it? It's like an app." And I'm like, "No, it goes on your website." There was a lot of confusion about what the product actually was. Then we switched to iPads.”
A subscription app · B2C · host's own app
“I ran a max conversion campaign outside of the US. So I said, "All countries except the US," for my app, and I did a max conversion”
Practitioner pattern · Matt Espinoza (Founder of Clover, which sells the cloning, multi-country account and AI search/Reddit seeding services he recommends)
“cloning content is really about 90% of any campaign that we've done, uh and then 10% is really kind of the, you know, crazy experiments worth testing.”
Cents · B2B · software for laundromats
“The way I did it was physically walking into stores, or going into the contact form on all their websites, if operators had them, or picking up the phone and calling the the the store.”
Get the week's tactics
One email on Monday mornings with the week's new tactics, each linked to the moment it was said.